Real Fears, Fake Fears, 2024 פחדים אמיתיים ולא אמיתיים

Video installation projected on 5 TV screens and 2 computer screens with different sizes, color, mono sound from each projection, duration 4:38 min.

Why, of all things, does the disruption of identity and self-presentation scare me more than anything else?

For this project, Blum invited four actresses to audition for a role based on herself. Each actress received her own character profile based on a different aspect of Blum’s personality. During the interviews, the actresses’ facial features were scanned and replaced with Blum’s features, using Deep-Fake technology. The video installation reveals part of the scanning process and demonstrates the unimaginable ease with which one can steal an identity, fabricate documentation, and disseminate an image.

Screenplay, Direction and Editing
Avigail Blum

Cinematography and Sound
Shira Yifrach

Cast
Adi Tene, Gal Etzioni, Oryan Pinko, Eden Atia, Avigail Blum